THE COD'S POLLOCKS
A Fish and Chip Shop (Chippy)
The Cod's Pollocks is a fictitious English chippy with a simple menu, consisting only of the classics. The name arises from “the dog's bollocks,” which means the place to be or the shit, for my non-British people.
I loved making this a bit of a cheeky restaurant, from the name to the typographic elements on the products and the highlighted O's in Pollocks. This is my way of paying homage to the witty humor of my homeland!

Deliverables:
- Takeaway bags (3)
- Sauce/seasoning sachets (3)
- A menu
- Employee Apron
- Storefront Design
- Paper (for wrapping your fish and chips)
Process Sketch
SOFTWARE:
Adobe Illustrator
Adobe Photoshop


TYPOGRAPHY:
Gill Sans Ultra Bold
Gill Sans Nova


DATED:
March 2025

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